Sometimes a good idea comes along and doesn’t get anywhere because it doesn’t get the support it deserves or needs to take off. I would give you examples, but because they never got the support they deserved or needed, I’ve never heard of them. Usually, the only ideas that ever get anywhere are those that are going to make someone, somewhere, some money: cars, computers, drugs etc etc.
But the good idea I heard today isn’t going to make much money. Instead of Rands and cents, this one is all about the currency of goodwill. Which makes you feel all happy and warm inside, but won’t buy you beer. So not perfect, by any means, but still pretty good.
The idea is the brainchild of the improbably-named Dean Oelschig, a creative type from Jo’burg. But let’s not hold those facts against him, for he has come up with the idea of #worldcuphost. This is what is called a hashtag, which is a word or phrase, prefixed with a # that people can search for easily on Twitter.
And Dean’s idea is that willing people from South Africa advertise themselves on Twitter as #worldcuphosts so that visitors coming over from foreign parts can ask all those vexing, awkward or downright stupid questions about the country and how to “do stuff” here – and hopefully get a quick, helpful answer.
I am already predicting a plethora of beer-related queries, interspersed with several on transport, a couple on the weather and maybe even one or two on the football. But mainly beer.
And because the people on twitter are generally of a somewhat higher intelligence and educational standing than on other, less enjoyable social media platforms which involve feeding other people’s penguins on their imaginary farms, the answers those tourists will get will be honest, informative and helpful. Right?
So, go and advertise yourself as a #worldcuphost.
Better still, retweet this post (use the little button below) so that people know what it’s all about, because obviously, the more people that are aware of this – on either side – the better it will work.
Let’s do our bit to make this World Cup a even better experience for those visiting South Africa.