The 2010 story no one tells

I was delighted to read Luke Alfred’s inspired and inspiring piece on the South African media’s view of the 2010 World Cup in yesterday’s Sunday Times, not least because it neatly sums up a lot of stuff that I’ve been moaning about for ages.

You may have noticed that when it comes to the 2010 Soccer World Cup there is an endlessly circulating merry-go-round of stories, each with its own shape and unique place in the system.
There is the tryingly familiar “stadium budget” story with quotes by ex-deputy minister of finance Jabu Moleketi; there is the “Sepp Blatter mildly reprimands the organising committee” story, and the grotesquely amusing “plan B” story with its many denials.

Interestingly, I note that we are not the only ones to suffer with these stories. The plans for Euro 2012 tournament, to be jointly hosted by Poland and Ukraine are plagued with the same issues; who could forget that construction for the Athens 2004 Olympics was miles behind schedule (which we’re not) and they still managed to stage a thoroughly successful event? But it’s one of the duties of the world’s press to find the worst in everything and to sensationalise minor events in order to make mountains out of molehills and sell newspapers. And it’s something that the South African press are especially good at.


Soccer City, Soweto

With sport to some extent replacing nationalism (or being one of the ways in which the nation expresses itself in these post-nationalistic times) the stadiums for the World Cup will express the best of what South Africa has to offer as the century progresses.

They’ll become monuments by which the world recognises this country and by which we define ourselves.
In this sense, debates about what they will cost and how they will be used are profoundly beside the point. Despite the threadbare narratives of the present, stories of striking workers and an underachieving national side, the World Cup will be a pivotal event in the history of post-apartheid South Africa, a time that future generations will look back on with justifiable pride.

So besotted are we with the present that we can’t see it now, but over the long arc of time our children will look back on 2010 and tell their children “I was there”.

Alfred makes a good point, but no-one’s listening. There’s more to life than the present, no matter how tough times may be for many in SA right now. One of the major benefits of 2010, aside from the immediately obvious tourism and sponsorship revenue and its spin-offs is a shared national experience which will generate pride in the country. Our kids have yet to be tainted with the negativity running deep in the veins of the South African media and its followers. And it’s the children’s reaction as they view things with that objective innocence which will be the true marker of the success of the 2010 tournament.

It’s my intention to expose my son to as much of the atmosphere and spectacle as I possibly can.
He’ll be 4 years old and just beginning to form his first “proper” memories and I can think of no better time, place or event for him to remember. It’s going to be an amazing experience. Looking back to my own football-dominated childhood, I can only dream about having experienced a World Cup on my doorstep. (Yes, I was born well after 1966, thank you very much!)

Down the line, my son and I will watch rugby, football, concerts and gladiatorial events possibly involving tigers and pointy sticks at the Green Point Stadium. And while each event will be special in some way, the memories of 2010 that they trigger may never be matched.  

Live webcam feeds of Cape Town stadium site

 

5 thoughts on “The 2010 story no one tells

  1. I am starting to look forward to 2010 now, you are getting me all excited! I remember the first World Cup I watched on TV and how excited I was. You son gets to be there in person. That is really special.

    Po´s last blog post was: Claps for Blighty (Note: 6000 miles… is not responsible for the content of external internet sites)

  2. Getting excited about it myself.
    I should be back there for it too and doing my bit to help SA get to where it needs to be.

    Good to see the Blades getting a win over the weekend too.

  3. I remember the ’95 Rugby World Cup. I had returned to SA for a year (after 2 years in the UK) and the atmosphere EVERYWHERE was amazing! Everyone was wearing rugby jerseys, everyone was glued to a television – not only rugby fans!

    Mind you, productivity was down about 90%!!

  4. Sad to read some of the comments that follow Luke’s story, full of negativity. The fact is 2010 is going to happen, they are going to build the stadiums, so enjoy the event, and make it the best possible.

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