Pick n Pay are redefining imperial measurements

South Africa uses the metric system of measurement. There are two main reasons for this – firstly, to confuse British people, and secondly to make the village of Port Elizabeth seem just a little bit further away from Cape Town. Safety in numbers and all that.
But there are disadvantages as well: after all, who wants to read a blog called 9656.064 kilometres from civilisation…?
Catchy, it ain’t.

But is size really that important? Popular local supermarket, Pick n Pay, have decided to exploit the fact that no-one in SA knows about feet and inches by introducing their own new version of a footlong roll.

Footlong

One foot is 30.48cm in anyone else’s language, but Pick n Pay have reduced that by at least six and bit centimetres for their awesome 0.764435696 of a footlong rolls. However, given that the new nomenclature is about as catchy as that kilometre blog thing I mentioned earlier, I can see why they left it as “footlong”, even though it blatantly isn’t.

I’m guessing that it was a man that had that idea. I wonder if they do that with their sausages too?
(PicknPay, I mean. I know that men do.)

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