This year, it’s all about Moz the Monster. Hashtag: #MozTheMonster
Summary: little boy meets monster, fails academically due to immediate infatuation leading to poor time management and self care, turns life around after a mysterious Xmas gift intervention changes his circumstances.
A demonstration of utterly terrible parenting throughout, and quite clearly an analogy for the scourge of illicit drug use in adolescence.
But all’s well that ends well, hey?
The music is Golden Slumbers (yes, a Beatles cover), is by Elbow and is the best bit about this otherwise disappointing two minutes which allegedly cost £7,000,000 and 7 months to make.
Previous John Lewis Xmas ads destroyed on 6000 miles… may include: