“The stress is crushing”

It’s amazing what I put myself through for you guys. I think that if I wasn’t the model specimen of prime physical fitness which I obviously am, then I would surely be suffering some sort of health issue or other related to producing this literary Manna which you so enjoy optically devouring. I put it down to my diet which consists solely of bananas, pizza and Castle Milk Stout and my rigorous exercise regime of Playstation football. I have thumbs of steel.

Anyway, why am I telling you this? Well, I went here and found this:

“The trouble with a personal brand is, you’re yoked to a machine,” said Paul Kedrosky, a friend of Mr. Malik’s who runs the Infectious Greed blog. “You feel huge pressure to not just do a lot, but to do a lot with your name on it. You have pressure to not just be the C.E.O., but at the same time to write, and to do it all on a shoestring. Put it all together, and it’s a recipe for stress through the roof.”

And Mr Malik claims that he suffered a heart attack due to blogging stress. Although:

Paul Walborsky, the chief operating officer for Mr. Malik’s company, Giga Omni Media, played down stress as a factor in Mr. Malik’s health. He noted Mr. Malik’s incessant smoking of cigars and cigarettes was a more likely cause.

I think that the astute Mr Walborsky has hit the nail on the head there. This blogging thing isn’t actually so difficult.

You should try getting Mansfield Town through to the Champions League final on FIFA 2007 while eating a banana. Then you’d know stress.