Sony ad

Sony are advertising their Xperia cellphone range with a photo of an Xperia cellphone taking a photo of an incoming beagle and for the first time since 2005, I’m considering switching brand.

While the Xperia is undoubtedly brilliant at taking photos (and videos) of approaching beagles, the happy-go-lucky, blue sky, not-a-care-in-the-world imagery portrayed by this advert masks the dark reality, continuous hassle and huge expense of actually owning a beagle.

So very misleading.

On a more serious note, I love my Xperias and it would take more than a beagle on one of their ads to get me to move. I’m getting the XZ Premium┬ánext month, and I can’t wait.