Sony ad

Sony are advertising their Xperia cellphone range with a photo of an Xperia cellphone taking a photo of an incoming beagle and for the first time since 2005, I’m considering switching brand.

While the Xperia is undoubtedly brilliant at taking photos (and videos) of approaching beagles, the happy-go-lucky, blue sky, not-a-care-in-the-world imagery portrayed by this advert masks the dark reality, continuous hassle and huge expense of actually owning a beagle.

So very misleading.

On a more serious note, I love my Xperias and it would take more than a beagle on one of their ads to get me to move. I’m getting the XZ Premium next month, and I can’t wait.

Oh. Oh my.

Look at this. JUST LOOK AT IT!

The new Sony Xperia Z5 is coming soon, and much like the Z2 and Z3 in their time, it’s going to be the best cellphone you can buy. By a country mile. JUST LOOK AT IT!

Here’s some detail for you.

Right, now I need to go and change my underwear.

SE X1

Remember back in April, when I told you that my wife had a better cell phone than I did? Of course you do. 
Well, shame-faced and mildly embarrassed since that day, I have been plotting my revenge. Not because I had anything against my lovely wife, you understand. Well, apart from the fact that it was rather unfair that she had a better cell phone than me, obviously.
Back then, in desperation and dire need of some sort of hope, I was clinging onto the straws of the C702 and the G900. Silly me. Despite the big build-up, when I actually got to see them in the flesh, they were a big disappointment. (see Smith, Graeme and Zille, Helen).

So step forward the Sony Ericsson X1 XPERIA™.
The stats looked good. The video looked even better. I was quivering with mounting anticipation. For ages. Because the only issue was that MTN couldn’t seem to get them to Cape Town.
But now they have. And now I have one.

Simply put, it is a thing of exquisite beauty: form and function combining with consummate ease in a loving, caring symbiotic relationship. It oozes class and functionality.
It’s gorgeous and I am smitten in a way I have never experienced since a winter’s evening at the Wig & Pen in George Street, Oxford some years back. And look where that got me.
Even the name (when suitably abbreviated) looks a little bit naughty, doesn’t it?

So yes, I like it a bit.
Now all I have to do is think of a suitable name for it. Oh – and learn how to use it.
And by the time I’ve mastered that, it’ll be upgrade time again.