Corporate nonsense, isn’t it?
Keep it simple, stupid. Just say what you mean. It’s a meeting, you’re not “touching base”. You wrote someone an email, you didn’t “reach out” to them. You finished that report, you didn’t “close the loop”.
I’m instantly wary of people using management speak. They’re trying to hide something, whether it’s their innate stupidity, a lack of self-confidence, or some bad news. That’s why I was suspicious when I saw this update from the Cape Wheel at the V&A Waterfront:
u wot m8?
“Restructuring your ticket options”? Those options being an adult ticket or a child ticket. That looks very similar to what’s currently on offer. That’s not “restructuring”, that’s “applying a non-varying approach”.
What has changed then, as beagle-eyed readers will already have noticed, is the price. Here’s where we stand currently:
And “focussing in on the paramount datum”:
We learn then that basically, “restructuring our ticket options” actually means increasing the prices for a ride by an impressive 20%.
As an aside, inflation in South Africa is currently running at 6.4%.
So that’s a pretty hefty restructuring.
In the spirit of these linguistically disguised augmentations, I’ve just told Mrs 6000 that I’m going to be “restructuring my alcohol consumption options” over the summer holidays. The beverages of choice will remain wine, beer and brandy, so I guess that – like the Cape Wheel’s ticketing options – some other parameter variable (see comments below) of the alcohol consumption will have to change.
I wonder what that could be.