Fashionable to be rude

Have a read of David Carr’s column for the NYT, presented almost without comment, except to say that sadly, this kind of behaviour really is becoming more and more noticeable:

You are at a party and the person in front of you is not really listening to you. Yes, she is murmuring occasional assent to your remarks, or nodding at appropriate junctures, but for the most part she is looking beyond you, scanning in search of something or someone more compelling.

Here’s the funny part: If she is looking over your shoulder at a room full of potentially more interesting people, she is ill-mannered. If, however, she is not looking over your shoulder, but into a smartphone in her hand, she is not only well within modern social norms, but is also a wired, well-put-together person.

Add one more achievement to the digital revolution: It has made it fashionable to be rude.

On the plus side, it might actually force people at parties  to be more interesting to overcome this new social phenomenon.

Five stars

When it comes to catching on to social media and the internet as a marketing tool, I think it’s fair to say that some of the more traditional industries have been a little behind the curve. I’d include wine-making in that category, but it does seem that some SA wineries are beginning to realise not just what to do with social media, but how to do it and how to do it right – as demonstrated in this short video released by the Klein Constantia vineyard just down the road from chez 6000:

True – there are still a few signs of naivety: leaving the video title as “kc master.mp4” is a little amateur, for example. But it’s a good effort, it’s well made, it’s fun and shows that even after 321 years, there’s still room for innovation.
And that’s impressive.

Oh – and they’re not bad at making damn good wine, either.
Fine work all round.

The importance of twitter explained

A common complaint of Twitter users is the assumptions made about Twitter and Twitter users by non-Twitter users.

Twitter does have many different uses depending on what you want to get out of it, whether it is organising get-togethers, discussing or seeking solutions to technical problems, sharing photos and news stories in real time, promoting your blog (apparently, anyway) or business. It isn’t just a little chat service for nerds and geeks. Although, of course, it can do that too if you want it to.

So, before you step forward and slate what you don’t know or don’t understand, try looking at it using Brian Micklethwait’s criteria:

I’ve said it many times before, but it will bear constant repetition. When some new technique of communication is invented or stumbled upon, you should not judge its impact by picking ten uses of it at random, averaging them all out, and saying: Well that’s a load of trivial crap, isn’t it?!? How will “I am just about to make another slice of toast” change the world? The question to ask is: Of all the thousands of uses already being made of this thing, which one is the most significant? And then: Well, is that very significant? If yes, at all, then forget about the toast nonsense.

And the other thing to point out is that, even if you don’t care about some stranger being about to make some toast, there may well be some other strangers out there who do. For them, such twitterings may be very significant. What if the person about to toast suffers from suicidal depression, and his mere willingness to attempt any household task however trivial is a source of rejoicing to all his friends?

But there will always be the haters: those who can’t or don’t want to understand. Simon Heffer of the Telegraph, for example:

One very good reason why I would not join Facebook or Twitter is that I cannot imagine there is a soul anywhere on earth that I am not in touch with in any case who could care less what I am doing at any moment of the day. I cannot believe that anyone should want to spectate the ordinariness of my existence, for I certainly have no wish to spectate anyone else’s.

But then again, Simon Heffer is described in this month’s British GQ as “a pasty faced Billy Bunter figure with a penchant for college ties”.
David Cameron wrote of him, thus: 

“The attitude that he personifies – hatred of the modern world – is not just part of the problem. It is the problem.”

Of course, the simple rule for Simon and his type is: If you don’t like it, don’t do it. And stop whining. Yes, you’re going to hear about it in the newspapers and on the TV, but if it really bothers you that much, then skip those stories and read about the war in Afghanistan or the latest goings-on in the World T20.

Or do you really consider yourself so very important that just because you don’t get it, the rest of us aren’t allowed to either?