Brilliant Hyundai ad

I’ve always had a bit of a soft spot of the International Space Station. As it happens, I have a bit of soft spot for my Hyundai as well, but that’s not important right now.

What is important is that you watch this amazing Hyundai/International Space Station ad thing. It is, as the title of the post may have mentioned, brilliant.

Pretty cool, ne?

With our extremely connected, information-rich world, it can be tough to make one piece of communication stand out from the rest.

Well yes. But I must mention here that it only really worked because her dad was on the Space Station. It would have been less effective if he worked in, say, for example, a lab in Cape Town.

The project not only highlighted the difficulty in pluralising the word “Genesis”, it also broke the Guinness World Record for “the largest tyre track image,” measuring 59,808,480.26 square feet. Beeg.

More here, including some amazing behind-the-scenes stuff.

Radvertising.

Earth from the ISS

Or rather, in this case, the ISS from Atlantis, via TriggerPit.

Earth from the ISS: Like a scene from Star Wars – an X-wing approaches

Kepler on the horizon. Backdropped by Earth’s horizon and the blackness of space, European Space Agency’s (ESA)
“Johannes Kepler” Automated Transfer Vehicle-2 (ATV-2) begins its relative separation from the International Space Station.
The ATV-2 undocked from the aft port of the Zvezda Service Module at 10:46 a.m. (EDT) on June 20, 2011.
Earth from ISS photo credit NASA.

More amazing photos here.

Thanks Nickster.

NASA Comet Picture Probe Success

Remember when NASA bombed the moon? We all survived and it was a huge anti-climax, but one thing that did come out of it was the infamous high-five fail from LCROSS mission HQ:

Ouch.

Well now their scientists have had more success with the photographing of the Hartley-2 comet after a close encounter… somewhere… out there…

Sadly, it seems that successfully celebrating this amazing achievement is still a little way beyond them:

Shake hands or high-five? Just decide on one and do it.

Come on guys – this isn’t rocket science…