Xmas 2017 John Lewis ad out

This year, it’s all about Moz the Monster. Hashtag: #MozTheMonster

Summary: little boy meets monster, fails academically due to immediate infatuation leading to poor time management and self care, turns life around after a mysterious Xmas gift intervention changes his circumstances.
A demonstration of utterly terrible parenting throughout, and quite clearly an analogy for the scourge of illicit drug use in adolescence.

But all’s well that ends well, hey?

The music is Golden Slumbers (yes, a Beatles cover), is by Elbow and is the best bit about this otherwise disappointing two minutes which allegedly cost £7,000,000 and 7 months to make.

Previous John Lewis Xmas ads destroyed on 6000 miles… may include:

2016 Buster The Boxer
2015 Man On The Moon
2014 Monty The Penguin

Canon ad

This is properly interesting.

The idea that a photograph is shaped by who is behind the lens, rather than just who is in front of it.
No spoilers here, but the comment from the guy at 2:30 is amazing.

Great ad. Very clever. Made me want to go and take a photo.
Except the Missus has got my camera.

Not Heartbeats

Remember back in 2003 when José González’s Heartbeats graced that Sony Bravia advert with the bouncing balls in (presumably) San Francisco?

Well, now I’ve heard another of his songs on another advert. The advert – it’s for Nedbank – is nowhere near as iconic as the Sony one, but José’s distinctive voice and style are every bit as engaging as in Heartbeats.

That, as you may have noticed, was Stay Alive. And this time, José finds himself softly singing over a piano, rather than a guitar.

Very nice.

Anthem Goosebumps

Samsung are known for some good stuff (I have a lovely Samsung TV) and some not so good stuff (Mrs 6000 has appalling battery life) (on her Samsung phone, that is). (Mrs 6000 doesn’t have batteries.) (She runs on wine.)

And now, Samsung are going to be known for this advert ‘The Anthem’, which you’re going to be heartily sick of by the end of the Olympics, but which you’ll like right now. Goosebumps time.

Local folk will recognise that some (or more) of this advert was filmed in Cape Town. But that’s actually beside the point. This is just a very nice advert which almost makes you forget the terrible FUBAR state of the world at the moment.

Almost.

Mog’s Christmas Calamity

Just as readers in the UK (and there are several, or more) may not have been aware of Zebra & Giraffe’s new single, which I shared yesterday, so readers in SA (yes, I haz them too) might miss the Sainsbury’s Xmas ad if I don’t share it on here. So, here we go:

Aww. What a wonderful story. And what a lucky cat.

The John Lewis Man on the Moon ad which I shared last week has come in for a lot of criticism via the social media mob (see how zeitgeist I am?), namely because it set out to highlight the plight of elderly people who might be lonely at Christmas time, but it didn’t come for free. In fact, apparently allegedly, it cost £7 million to make: cue angry people telling us that the money would have been better donated to charities helping elderly people to be less lonely this Christmas. And maybe it would, but that’s not how it works. That’s not how any of this works. That money belongs to John Lewis, and – maybe you need to take a seat before I reveal this next fact, folks – they can do whatever the fuck they like with it. It’s not their responsibility to make sure that old people aren’t lonely this Christmas. It’s not specifically anyone’s responsibility, (which is basically the root of the whole problem). But people in glass houses etc: What were you doing about it before the mildly creepy Man on the Moon made you realise that some elderly people might be lonely this Christmas? What are you doing about it now?

Hmm. Exactly.

I now await, with some anticipation, those same individuals going after Sainsbury’s, whining that they could have spent their advertising budget on buying smoke alarms for apparently otherwise fairly well-off households in middle England. Or that the Ad Wizard should have saved his travel budget and not rented that casino, instead providing a Slovenian dancing girl and a bottle of budget brandy to everyone in Struisbaai, or some equally random SA village. (Obviously, while I disagree with the reasoning behind this argument, I’d actually love to see the results were it actually to be done) (as opposed to the smoke alarm thing, which would be dull.)

Whatever. I tire of this constant requirement to find fault with anything and everything.

Why can’t we just enjoy these ads for what they are: Mog’s Christmas Calamity for being a wholly implausible but eventually rather endearing story of community spirit at Christmas time, and Man on the Moon for being a rather dodgy looking, apparently undead pensioner spying on a young girl with a hugely powerful optical device?