South Africa uses the metric system of measurement. There are two main reasons for this – firstly, to confuse British people, and secondly to make the village of Port Elizabeth seem just a little bit further away from Cape Town. Safety in numbers and all that.
But there are disadvantages as well: after all, who wants to read a blog called 9656.064 kilometres from civilisation…?
Catchy, it ain’t.
But is size really that important? Popular local supermarket, Pick n Pay, have decided to exploit the fact that no-one in SA knows about feet and inches by introducing their own new version of a footlong roll.
One foot is 30.48cm is anyone else’s language, but Pick n Pay have reduced that by at least six and bit centimetres for their awesome 0.764435696 of a footlong rolls. However, given that the new nomenclature is about as catchy as that kilometre blog thing I mentioned earlier, I can see why they left it as “footlong”, even though it blatantly isn’t.
I’m guessing that it was a man that had that idea. I wonder if they do that with their sausages too?
(PicknPay, I mean. I know that men do.)
3 Comments
Maybe you are supposed to measure the three rolls in serial instead of parallel.
Speaking of Pick n Pay’s elaborate tricks to fool consumers, I have a related story: http://jeremynell.com/pick-n-pays-clever-marketing/
you are so funny!
thanks for bringing that very important issue to our attention. maybe it should be the next cause for the desktop activists? i for one will toyi-toyi behind my laptop for this travesty!
.-= jacki janse van rensburg´s last blog ..tulips from amsterdam… =-.
Jeremy > Raymond retires and the wheels fall off.
Jacki > Toy-toyi for what? Longer sausages?