Persistence

“Never give up!”

So goes the oft-quoted, dangerously positive and hugely misplaced piece of advice. It’s nonsense, of course. Giving up is always an option – often a very sensible one. And yet we’re taught from an early age – and bombarded by  examples like Wiley Coyote and Tom the cat – that it’s tantamount to failure.

No. There are many times when giving up is a perfectly acceptable choice to make.

I wish Lily would understand that. They’ve been back in touch again (using yet another different email address to avoid my filters), this time offering me essentially free* shares in their company if I buy a Lily drone, under the tempting subject heading:

got Lily Drone yet?

No. No, I haven’t. And the “yet” is wholly redundant.

Looks cute, sure but it’s rather expensive and it’s not actually very good in comparison to the drone I do have.

You have been one of the original supporters of Lily. As part of your support, we believe you should own a piece of the company that is bringing the vision of Lily into the future. We have successfully launched the Lily Next-Gen™, and we’re planning many more exciting products. That’s why we are providing you with this unique offer.

I have been, yes. But then, over a year ago I realised my error and moved on. Just like you should now.

There’s no shame in giving up on this lost cause, Lily. I promise.

 

* terms and conditions apply, obvs