In case you need to be told

Because some of my FB friends do: Likes don’t save lives.


That’s the tagline of a new campaign by UNICEF in Sweden. They’re encouraging people do donate money rather than just click a button. Because while the clicks are absolutely lovely, they don’t actually do anything. They’re just an easy way to pretend you’re making a difference. It’s slacktivism at its worst.

Of course, far fewer people will put their money where their click was. But it’s worth remembering that even a single cent is still worth more to charity than any number of those likes.

(Oh, and while we’re on the subject, actually, “one like ? one prayer”, although both are worthless, as mentioned above, it’s likely to do about as much good. i.e. none.)

  • Ronnie


  • Ronnie

    As Ricky Gervais tweeted earlier in response to a tweet saying that various celebs had sent prayers to Oklahoma, ‘I feel like such an idiot now. I only sent money’

  • Ronnie > Haha. Cash is king.