With the kick off of the 2010 World Cup just 279 days away, the Green Point Stadium in Green Point seems set to be renamed. Originally, the name mooted was the African Renaissance Stadium, but who wants to play football in an ARS?
Thus, the Cape Town City Council have proposed that the new name for the new stadium should be (and I hope you’re sitting down for this):
The Cape Town Stadium
It’s both brilliantly simple and straightforward and really, really unimaginative. However, there is apparently method in their madness:
On Wednesday the mayoral committee approved the naming of the stadium going for public consultation after agreeing that “Cape Town” would offer the most brand value, together with flexibility in selling commercial rights for optimal financial and marketing benefits for the city.
Other stadiums in South Africa have either geographically linked, commercial, cultural or heritage names. It was noted that a cultural, heritage or personality name would restrict the selling of commercial rights.
Either way, this latest photo released from the 2010 Organising Committee on their twitter feed shows just how well work is coming along:
Amazing. You just can’t fault a setting like this.
We’re almost through winter and still ahead of schedule for the official completion/handover date in December. I’m hoping that my study will be completed by then as well. Although I doubt that Jacob Zuma will come to the opening of that.
At least, he hasn’t RSVP’d yet.
not “The Julius Malema Stadium”?
My view of it at night is like totally better than that pic 😛
Unimaginative name yes, but it works…and it’s easy for non-Saffas to spell.
.-= Goblin´s last blog ..Casual Fliday =-.
Phillip Gibb > Ha! Try getting sponsorship for THAT!
Goblin > How high do you get at night?
I think they’re missing a trick here… why not call it the Polo Stadium, and get Polo Mints in as sponsors? Oh, wait… I can’t remember if one can get Polo Mints in SA – I was one of those “known whites” who left in the 90s! 😀
.-= Helga Hansen´s last blog ..Egads! It’s September already! =-.
HH > Polo’s are only available in a few select stores (Rosmead Avenue Spar is one of them).
It only looks a bit like a Polo and it would confuse people going to watch footy when there were horses, mallets and posh okes.
I don’t know, it looks like one of those Life Saver sweets – that or a donut, lol
.-= Phillip Gibb´s last blog ..phillipgibb: @garethjrichards oo, I just realized – my foot keeping bumpling the google power point =-.
Phillip Gibb > Too angular for a donut. Soccer City is more donutesque
Just took a peek at your photos, and yes, I did see the Polo reference! 😛
In my defence – it’s round, it’s white and it has a hole in the middle – therefore it’s a Polo mint!
Just waiting to see what else you chukka at me… 😉
.-= Helga Hansen´s last blog ..Egads! It’s September already! =-.
HH > I did take some more today while I was waiting for my specimens. They’re in my set here: http://www.flickr.com/photos/6000/sets/72157600295569203/
well it was one of a few choices
i – naming rights to 1 company e.g. pick n pay stadium or mtn stadium or coke stadium or investec stadium. causes issues with fifa and other sponsors wanting to stage events..e.g. vodocam challenge at the MTN stadium…not so much
OR
ii – neutral name with multiple sponsors e.g. cape town stadium
OR
iii – apartheid activist/heritage name e.g. moses mabhida…wtf?
OR
iv – green point stadium…too confusing..too much baggage..and its been 90% demolished
.-= ctguy´s last blog ..Have your say! Cape Town’s Integrated Transport Plan =-.
ctguy > Thanks. A concise summary.