Giant Heysteks takes on Trouser Tim

Not enough time to do this justice, but I have to share it as being both an hilarious and perhaps salient comment on Tim Noakes’ cookbook and associated money-printing machine – it’s Magnus Heystek’s potentially inflammatory Moneyweb piece, delicately titled:

Is Tim Noakes running a Ponzi scheme?

There’s a brief history of local Ponzi schemes, followed by this absolute gem of a paragraph:

Collective delusions are typified as the spontaneous, rapid spread of false or exaggerated beliefs within a population at large, temporarily affecting a particular region, culture or country.
With money people want to become rich overnight, with religion people want a guarantee of heaven and with diets people want to lose weight effortlessly and without sacrificing too much.
The world is full of examples of Ponzi schemes, religious fanaticism as well.

We are now, once again, witness to another example of collective delusion: the Banting diet popularized, once again, by Dr Tim Noakes and his fellow LCHF-priests.

Oh, go on Magnus – tell us what you really think.

Many of us in SA believe that Tim is getting too big for his boots – and that his trousers are getting too big for him.


As a scientist, the manner in which he relies so heavily on anecdotal “evidence” and cherry-picks suitable papers to support his ever-so-popular book sickens me. As do his trousers.

Magnus is bang on with his analysis and questions.