Ebola in Nigeria

Spotted on twitter – the Nigerian Police Force sharing this leaflet in Pidgin telling people what to look out for and what to do in cases of Ebola:

ebpid

This is a great example of the importance of pitching information at the right level and in the right language or dialect if you are going to get your message successfully across. This leaflet has also been made available in Hausa, Igbo and Yoruba.
Too many otherwise brilliantly thought-out campaigns have failed because these basic rules were forgotten during implementation.

As for Pidgin language – I’m blown away every time I see or hear it.