Actually, there’s more to this post than just quoting Depeche Mode songs, but…
Don’t take this way, don’t take that way
Straight down the middle until next Thursday
Push to the left, back to the right
Twist and turn til you’ve got it right.
Being the editor of a hugely popular international website brand isn’t all fun and games, you know. Aside from the hard work, trolls and begging letters (yes, I’m still writing them), there’s the constant heavy weight of responsibility resting upon my shoulders.
See, what I’ve found is that there are an awful lot of gullible people out there. I haven’t calculated exact numbers, but I’m guessing that we’re probably looking at about 95% of people who have access to the internet. All of which means that you can basically write what you want and people will actually believe it.
Incoming from Katie at brand42 last night, an email inviting me to “preview” (subtext: “please blog about”) their “exciting new site”, mysouthafrica.tv, which launches next Monday and invites people to send in their images, videos and thoughts on SA – and which CHOWS bandwidth, so is completely rubbish for er… South African users. The small print indicates that this is a SA Tourism initiative. How patriotic of them to use a UK-based web design company. Hmm.
But I don’t mind SA Tourism promoting SA. In fact, I’d be rather annoyed and somewhat bewildered if they didn’t. After all, it is their job.
What I don’t like are sites which are blindly positive or negative about SA. I’ve always tried to strike a bit of a balance on 6000 miles…I’m not completely objective, because this is a personal blog and yes – I like here and I like living here. If I didn’t, I’d pack my son, a few kilos of biltong and a crate of Castle Milk Stout into a rucksack and head for the airport. But that doesn’t mean that I don’t see the bad things that happen here. Or that I ignore them. One only has to look at the coverage that I gave the recent xenophobic violence to see that.
Compare and contrast my attitude with homecomingrevolution.co.za or sagoodnews.co.za. Read them and you’d wonder how such a perfect Utopian society had previously gone unnoticed by the world. Which it hasn’t, because SA is far from Utopia. And which is why I don’t read them, because being blindly positive is misleading and ignoring the challenges which SA faces doesn’t help overcome those challenges. So really – what’s the point? You still go out of your front door and see the real SA every day.
But then compare that with the doom and gloom merchants like Daxk and his sort on [forum name censored]. They can turn any thread on there into a rant about how miserable life in SA is in about 2 minutes, despite the fact they don’t actually live in SA.
Tourist sights in Cape Town
Hi, I’m coming to a conference in Cape Town and I have a spare morning for sightseeing. What should I see in my spare 4 hours?
1st Reply: If the weather’s good, you should try and get up Table Mountain – it’s a wonderful experience and the views are fantastic.
2nd Reply: Be careful with your bag in Cape Town. The armed robbers look for foreign targets with bags.
3rd Reply: I would think twice about attending the conference if I were you. There was a murder on a farm near Brakpan (fake photos attached) and all the black people in SA have AIDS and rape tourists.
4th Reply: My mother’s old next-door neighbour’s sister’s boss was hijacked in Jo’burg last year.
And so on.
And that’s why I don’t go on there any more either. Because they are racist idiots.
So it really is a bit of a balancing act on here. Mainly because I think that as soon as a site gets so very subjective one way or the other, the value of the message it is trying to convey is lost. Mysouthafrica.tv could rapidly join the list if (as I suspect) the user generated content on there is heavily edited to accentuate the positive and eliminate the negative.
Seriously, you’re better off sticking here at 6000 miles… with me. Unbiased, reasoned social comment on South Africa and everything else besides, all for the cost of free. Consider yourself informed.