Unforgettable Marketing Stunt in Football: Showmax’s Viral Video

I recognise that this blog has been a bit football heavy of late, but despite the current disorganised mess at Bramall Lane, I’m still quite enjoying the fact that football is back. Proper football, that is, not the Club World Cup nonsense or those friendlies that actually mean very little.

Of course, being the first day of the Premier League season, I am obliged to share this video:

It’s the rules. It’s also the rules that I tell you that the original video for that song was filmed in Piketberg, very close to here.

And also being the first day of the Premier League season, I was reminded of this incredible stunt that was pulled this time last year by Showmax, in order the market their new offering:

I have never been so completely and utterly fooled in my life (ok, maybe by that blond lass on the dance floor in Madison’s in Newcastle back in 1993, but still…). Wow. It was soooo awkward.
I was on Whatsapp and every other social media platform while this was happening, wondering if it was only me that was seeing it. Thankfully, everyone else was wondering exactly the same.

I’m amazed that this didn’t get worldwide attention given just how original and convincing it was.
Literally the best marketing video I have ever seen.

I still didn’t buy the product though.

Plot twist

Look at this beautiful plot for sale in Suiderstrand, Cape Agulhas. Doesn’t it look idyllic?

And doesn’t sales agent Richard Pratt (stop it!) make it sound idyllic?

Situated within the Agulhas National Park, this vacant stand in Suiderstrand presents a rare opportunity to construct your coastal retreat. The land is level—ideal for straightforward construction. Lush fynbos to the rear boundary, offering a serene backdrop of indigenous flora and the soothing sound of the ocean. The clear sightlines to both the front and back of the plot make it possible to plan your home that captures sea views with clever orientation.

Approved house plans included.

Suiderstrand is a sanctuary for those drawn to serenity and natural fynbos.

Stunning, doll! Stunning!

What Richard has failed to mention here is that while this plot absolutely backs onto lush fynbos at the moment, that won’t be the case for very long, with 15 houses being built all over that very same lush fynbos in the new – and rather controversial – Moquini Bay housing estate, in the very near future.
And then this plot will back onto first a building site, and then a security estate, and not lush fynbos.

But then, I wouldn’t want to accuse Richard of being slightly disingenuous with his description of this place. After all, how on earth would he know about that new development?

Oh yes, now I remember.

He’s selling the houses there too.

Right.

Here we go again then…

Before we begin this post, for the record: Yes, we won the quiz.
Some really odd questions in there.
And I didn’t think we’d try to answer one of them with “Patagonian Toothbrush”. Especially in the Food & Drink round. It wasn’t right, for a number of reasons.
But 20 teams, 100 points available, we got 88, 2nd place got 81. All good, all cool.

Much money was raised for good causes.

And there were no South African politics questions.

And so now we move onto tonight’s festivities, and by festivities, I mean the start of a new football season for Sheffield United. It’s something that I always look forward to with a mixture of excited anticipation and a hint of worry and trepidation.

But it’s ok. It’s all part of the fun and games that I’ve been going through for the last n years. And once this first game is done, then I’ll only be stressed and on edge for the next eight or nine months.

So that’s something to look forward to.

There must have been something wrong with my phone, because I never got the call from the United manager Rubén Sellés to go and play centre back in the match today. Weird.

He must think he’s got enough of a defence. I’m less convinced.


Anyway, it looks like I’ll be watching from 6000 miles… away.

COME ON YOU RED AND WHITE WIZZZZZAAAAARDS!!!!!!
THIS IS OUR SEASON!!!!!!!!*

* terms and conditions apply

Oh dear, how sad

It’s not nice when someone dies. Generally, I mean. There are several (or more) people on the planet that I certainly wouldn’t shed a tear for, and Asher Watkins is one of them, but it’s obviously sad for his family that he’s no longer with us.

Asher was a millionaire who sold ranches in the USA, and Asher died in Limpopo this week after being attacked by a Cape Buffalo.

Now, we all know that – infamously – hippos are the most dangerous big game animal in Africa. But there are plenty of others, and they’re called big game for a reason: as a human, you’re not going to come out on top in any contest with a lion, leopard, hippo, crocodile, giraffe, elephant or a buffalo.

The thing here is not that Asher died, nor the sob story that all the papers and news site shared about him and his family. It was more that Asher was a famous (in hunting circles, apparently) hunter, who hunted to [checks notes] “preserve wildlife”.*

While in Argentina he boasted of killing thousands of doves in just three days with friends.

Right. That’ll help. Not with dove numbers, but… something… maybe.

No, it was a bit of this statement which pushed me over the edge.

On Sunday while on a hunting safari with us in South Africa’s Limpopo Province, Asher was fatally injured, in a sudden and unprovoked attack by an unwounded buffalo.

Specifically the word “unprovoked”.

Which guy got killed? The one wandering around the buffalo’s territory with the big gun that he was intending to kill the buffalo with?
I’d list that behaviour quite neatly under “provocation”.

And then there’s this bit:

In a moment of fearlessness as he lived his life, he met the challenge head-on, leaving this world a man of courage, faith and adventure.

Bullshit (no pun intended). That’s absolutely not what happened in Limpopo. If he even had time to be aware of what was happening, I can absolutely assure you that in that split second, there was no fearlessness happening. Zero. Almost a metric ton of horned muscle heading straight towards you out of the bush at 50 kph?
Well, ok. Maybe the head-on bit is right, but as mentioned above – only ever going to be one winner in that contest.

And there was.

FAFO, as I believe is all the rage for the young people to say these days.

I don’t know. I eat meat, and I’m pretty sure that animals have to be killed for that. I just don’t really see the need to go out into the wild and kill stuff just for the “sport”? Because I never really saw hunting as sport: arguing that in sport, both players need to know they are playing, and further agreeing with Sep Guardiola that:

Maybe, after Asher Watkins’ defeat (and demise), I need to reevaluate those criteria a bit.

It was clearly game on – and then game over – in Limpopo.

* Yes, I know there are potential reasons behind his statement, but you can’t pick and choose; giving with one hand while taking away with the other. There’s no conservation value in what he was trying here.