It seems that Ashanti Lodge, whose exorbitant 309% World Cup price increase we noted in January and who still hadn’t sold their rooms for the tournament just a couple of weeks ago, have had to rethink their pricing strategy for June and July.
Their rates page now has a little note for the dates over the duration of the World Cup:
Price on application as match days have different rates to non-match days.
The cynic in me wants to suggest that this is just another ploy to rip off fans traveling over to SA for the football.
And he’s probably right.
What Ashanti don’t seem to have realised is that fans attending the games at the Cape Town Stadium will still have the opportunity to fly out after the matches, as the airports will be running for pretty much 24 hours a day during the World Cup. And with greater numbers of cheaper flights being announced all the time, it will surely be more tempting to head “back home” to wherever you’re based, that to pay rip-off prices in Cape Town.
All of which augers well for businesses in the Mother City.